GEO · AI search · From Nuremberg
Findable by Google. Citable by AI.
SwiftLabs Studio builds websites that AI search engines - ChatGPT, Perplexity, Google AI Overviews - can read, understand and cite. GEO is the extension of classic SEO for the way people search today, for clients worldwide.
01The shift
AI search changed how people find you.
More people now get an answer directly from an AI assistant instead of clicking through a list of links. Being the source that answer cites is quickly becoming as important as ranking on page one.
Answers replace some clicks
Search engines and AI assistants increasingly answer questions directly on the results page or inside a chat, before a visitor ever reaches a website.
Being cited is the new visibility
When an AI assistant names a source, that source gets the attention - and often the customer. Not being cited is quickly becoming the modern version of a poor ranking.
Classic and AI-assisted search run side by side
Google Search, AI Overviews, ChatGPT and Perplexity coexist. A well-built website should work for all of them, not choose between them.
02What we do
The foundation that makes a website citable.
GEO is built, not bought. We work on four levers that decide whether an AI system can identify your business, trust your content and quote it correctly.
01
Structured data and clear entity signals
Schema.org markup, consistent naming and clean metadata describe who you are, what you offer and where you operate, in a form machines can parse reliably.
02
Citation-worthy content
Concrete facts, figures and clearly stated answers, written so an AI assistant can lift a sentence and quote it correctly, without losing meaning.
03
Clean, crawlable architecture
Fast pages, a logical structure and technical access for AI crawlers such as OAI-SearchBot, so nothing important is hidden behind scripts or interactions.
04
Consistent presence across sources
The same facts about your business, in the same words, wherever they appear, so different sources reinforce each other instead of contradicting one another.
03Measure and improve
We track what can honestly be tracked.
GEO is new enough that no dashboard shows the full picture. We measure what is measurable and report it plainly.
01
AI-answer visibility
We check, where tools allow it, whether your business appears in AI-generated answers for relevant questions.
02
Citations and mentions
We track whether AI assistants name your website as a source, and for which topics.
03
Referral traffic from AI tools
Analytics increasingly show visits arriving from ChatGPT, Perplexity and similar tools. We watch that traffic like any other channel.
04
Honest, plain reporting
You get what changed and why, not a vanity number dressed up as proof.
04Clear boundaries
What we commit to - and what we do not.
Serious GEO separates work we can influence from outcomes no one controls.
We deliver a reliable foundation.
That includes structured data, citation-worthy content, crawlable architecture and consistent presence, built and maintained over time.
We do not guarantee citations.
No one can guarantee that ChatGPT, Perplexity or Google AI Overviews will cite a website, or that it will be the first answer named. AI models change constantly and decide independently what to cite. GEO compounds over time, it is not a switch we flip.
05Common questions
GEO without smoke and mirrors.
What is GEO / AI SEO?+
Generative Engine Optimization (also called AI SEO) is the practice of making a website easy for AI systems such as ChatGPT, Perplexity and Google AI Overviews to read, understand and cite - through structured data, clear entity signals, citation-worthy content and clean technical access.
How is GEO different from classic SEO?+
Classic SEO earns a ranking in a list of links. GEO earns a citation inside a generated answer. Both rely on the same foundation: clear structure, genuine content and technical accessibility - GEO simply extends that foundation to the way AI systems read and quote a page.
What is LLMO - is it different from GEO?+
LLMO stands for Large Language Model Optimization and means the same thing: building content so that language models can understand it and name it as a source. GEO emphasises the generative search engine, LLMO the model behind it - Google's own knowledge graph even maps a search for "LLMO" to the Generative Engine Optimization entry. GAIO describes the same field again. Only AEO is a trap in the German market, where the abbreviation almost always refers to a customs certification rather than Answer Engine Optimization.
Can you guarantee ChatGPT will recommend us?+
No, and no agency honestly can. AI models decide independently what to cite, and that decision depends on competition, topic and the model itself. We build the strongest possible foundation for being cited; we do not sell a guarantee that does not exist.
Do we need GEO if we already do SEO?+
A well-built, SEO-solid website already covers much of the GEO foundation. GEO adds the remaining pieces - explicit entity signals, citation-worthy phrasing and consistent presence across sources - so the same site also performs in AI-assisted search.
GEO starts with a citable website.
Show us your offer and how customers currently ask about it. We will outline which pages and content make your business easy for AI search to find and cite.