Agencies · From Nuremberg
Web design for agencies
An agency's own website is almost always the project that gets left behind. Yet it gets judged more strictly than any other: anyone who sells design gets measured by their own site - by clients and candidates alike.
01The situation
Your website is your work sample, not your business card.
Prospects check within minutes whether your style fits their project.
A page that only lists services doesn't answer that. What decides it is the work shown, a recognisable stance, and a path to enquiry that matches your standards.
02What the site must do
What an agency website needs to carry
Three things decide whether a glance at your site turns into a conversation.
Work first
The work comes before the self-description. Anyone scrolling should see what you can do before reading what you say about it.
Make your stance visible
Selection, typography and restraint are the real argument. The site itself is the proof - or the counter-argument.
Matching enquiries
A clear path to enquiry with an honest framing pre-filters: more matching projects, fewer conversations that go nowhere.
03Recommended architecture
How we structure an agency website
Five areas that together explain what you stand for and how it is to work with you.
01
Work
Selected projects with brief, solution and outcome - fewer of them, but told in full.
02
Services
What you take on and what you don't. Clear boundaries build more trust than a long list.
03
Way of working
How a project runs with you, who is involved, and what you need from the client.
04
Team
People, not roles. With agencies, it's often who you work with that decides, not which firm it is.
05
Enquiry
A path with the right questions - project, timeframe, budget range - instead of a blank form.
04Trust signals
What agencies get measured by
These four points decide whether an enquiry happens at all.
Traceable cases
Not just the final image, but the brief behind it - even when client names have to stay confidential.
Who you work for
Industries and project sizes say more about fit than any adjective.
Craft in the detail
Load time, typography, image quality, behaviour on a phone - with you, exactly that gets checked.
A reliable process
Naming timelines and responsibilities openly reads as dependable - a genuine differentiator among agencies.
05Search intent
What people search for
Enquiries to agencies rarely start from a single word - usually from a combination of discipline, industry and way of working together.
- A specific discipline such as branding, web design or a campaign
- Experience in their own industry or with comparable products
- An implementation partner for overflow work, white-label, or a fixed role in the team
06Related studio concept
Studio FERN
A studio concept for a design and communications agency: work first, typography as the carrier, a calm path to enquiry.
Fictional studio concept
Studio FERN is not a client but our own studio concept - built to show what an agency website looks like with us.
View the live concept: STUDIO FERN07Common questions
Agency websites - briefly explained
What does a website for Agencies cost?+
Our packages are public: starter website from €2,400, company website from €4,900, website system from €9,900 - each with bespoke design, copy and imagery from us, a solid SEO base, plus hosting and care. The binding fixed price for your project follows a short conversation, as a rule within one working day, and stays valid for 14 days.
Do you also build for other agencies?+
Yes. Some agencies bring us in for their own website, others as an implementation partner behind their brand. Both are normal, and we say upfront which role we're working in.
We have work, but no time to prepare it.+
That's the most common reason agency websites get left behind. We structure existing material into cases and write the copy for it, if you'd like.
Does SEO even matter for an agency?+
Less than referrals, but it does matter - especially for discipline and region. We deliver the technical foundation; nobody can seriously promise rankings.
Your website as your best work sample
Tell us what your agency stands for - we'll propose a structure.